SweetSpot Labs, the experts in women’s body care, is shaking up the feminine hygiene aisle at Target with a collection of natural, pH-balanced gentle washes and on-the-go wipes that are designed to cleanse and refresh a woman’s sweet spot and are great for her entire body. Clinically tested, gynecologist recommended and made with a woman’s chemistry in mind, the collection is priced between $2.99-$11.99 and includes: SweetSpot Labs Gentle Washes, SweetSpot Labs On-the-Go Wipes and SweetSpot Labs On-the-Go Wipettes. The collection is available in three fresh and modern scents, including Grapefruit Verbena, Vanilla Blossom and Neroli Mandarin.

A woman’s sweet spot is unique. It is also more sensitive and prone to irritation than the rest of her body. A healthy sweet spot has a pH between 4 and 4.5 but traditional body washes and soaps can upset that natural chemistry because they have the wrong pH, are heavily fragranced and use glycerin. SweetSpot Labs Gentle Washes and Wipes are made with a woman’s chemistry in mind – and are glycerin free. Luxurious, natural ingredients like coconut cleansers, apricot kernel oil, cranberry and pineapple extracts, work together to deliver a new cleaning experience for women. In a clinical study led by a gynecologist, 97% of women agree that SweetSpot Labs Gentle Wash leaves their skin feeling clean and soft.

“Regular body washes and wipes that don’t have the right pH and use glycerin can actually disrupt the good bacteria in a woman’s sweet spot —which can lead to yeast infections and bacterial vaginosis,” says Jessica Shepherd, MD and women’s health expert. “We need to rethink how we take care of ourselves and really use products that are designed for a woman’s entire body – including her sweet spot!”

SweetSpot Labs collection of washes and wipes are perfectly formulated for a women’s sweet spot and are available in three awesome fragrances (that don’t smell like laundry detergent): Grapefruit Verbena (a crisp, clean, citrus), Vanilla Blossom (a soft, gourmand, floral) and Neroli Mandarin (a luscious, clean, tropical). The collection ditches ingredients that can potentially irritate a women’s sweet spot, such as glycerin, alcohol, sulfates, synthetic cleansers, parabens, phthalates, gluten, soy or dairy (yes, dairy, you would be surprised).

SweetSpot Labs On-The-Go Wipes, On-The-Go Wipettes and Gentle Washes are available exclusively in the feminine hygiene aisle at Target, Target.com and SweetSpotLabs.com.

● SweetSpot Labs On-the-Go Wipes (30 count/$9.99) & On-The-Go Wipettes (seven count/$2.99) are the ultimate refresh and on-the-go cleaning experience. These 98% natural wipes are infused with natural botanical extracts such as aloe, cucumber, pineapple and cranberry. Great for after a workout, a night out, during your period or even pre & post bikini wax. A sweet fix for every purse, gym or travel bag. In a clinical study run by a gynecologist: 94% of women agree that they immediately felt clean after one use.

● SweetSpot Labs Gentle Washes (8 fl. oz./$11.99) SweetSpot Labs introduces a trio of 97% natural, pH balanced washes designed to cleanse and refresh your sweet spot and are great for your entire body too! These Gentle Washes use coconut derived cleansers, skin softening apricot kernel oil and panthenol, an ingredient that softens both skin and hair. These luxurious washes leave your entire body feeling clean, soft and fabulous. In a clinical study run by a gynecologist 97% of women agree this wash is gentle enough for your sweet spot.